Public Health Campaigns

Be Clear on Cancer

This is a contractual national community pharmacy campaign and is led by NHS Wales’ Lung Cancer Initiative (LCI) working with the Health Boards, the Cancer Network, Community Pharmacy Wales and third sector organisations

including Tenovus Cancer Care. The Lung Cancer Initiative is one of the Cancer Implementation Groups’ priority areas for
2016/17 to improve outcomes for people diagnosed with lung cancer. The awareness campaign is a key part of the Lung
Cancer Initiative, which spans the pathway from awareness to treatment.

What is the campaign’s key message?
The message for the public is:

'Been coughing for three weeks? Tell your doctor'

• There are around 2,400 new cases of lung cancer in Wales every year
• Only 20% of people present their symptoms to their GP at an early enough
stage when the disease is potentially curable


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